NetWitness
NetWitness is a network security company that provides real-time network forensics automated threat detection, response, and analysis solutions. This project involved a strategic overhaul of the brand's overall look and feel, while maintaining the legacy logomark.
Challenge
The original branding mirrored their parent company's branding from color palette to illustration styles. NetWitness was looking to strengthen and individualize their own branding and personality.
Solution
The style is inspired by the design trends of today's Tech brands. These brands’ visual identities are known to appear simple, yet able to stand out and be different. Think edgy, modern, and clever.
Result
The results conceptualizes a refresh of the current NetWitness brand, energized the color palette, and visually conveyed a modern, tech-forward identity.
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